For GTM Builders.

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Recent articles

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Lifecycle 9 min read

7 Ways to Transform Customer Lifecycle with Email Automation

Practical ways to use email automation, from inbox integration to AI-powered optimization to improve your customer lifecycle.

Published November 2025 Josh Williams
RevOps 10 min read

Usage-Based Lead Scoring for PLG Companies

How PLG companies can leverage product usage data to build sophisticated lead scoring models that identify and prioritize high-intent users ready to convert or expand.

Published November 2025 Josh Williams
CRM 6 min read

Top 3 CRMs for SaaS Startups 2025

A curated list of 3 top CRM recommendations for SaaS startups looking to improve their GTM function, considering their unique requirements.

Published November 2025 Josh Williams